Awesome Outreach: ChildLine UK Flipbook Animation

ChildLine a UK counseling service for children and young people, has just launched a new must-watch ad campaign to promote their online youth outreach services via an flipbook animation video. Narrated with an authentic youth voice, the commercial combines numerous illustrated paper flipbooks to tell a story of how one teen found help with his troubles by reaching out to an online ChildLine counselor.  With much to gleam here, ChildLine's new campaign is an example of PSA excellence.