Nielsen has just released (okay, it was this past June) a worldwide study, titled How Teens Use Media. Surveying the the media consumption of teens in over 50 different countries, this report covers subjects from mobile use, television, video games, the Internet, and social networks. Featuring a ton of insightful info on Generation Y, this is a must read for anyone working with youth. Some of their findings really surprised me as well. Teens are online less than their parents? What? Teens and their parents are viewing surprisingly similar media? (well that explains why family time equals watching Dancing With the Stars :))Nielsen's report on How Teens Use Media can be found here (.pdf)
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